About
One suburb.
Ten years.
180 sales.
I sell exclusively in Glen Iris. Not because I have to — because depth of knowledge is the only thing that genuinely moves the needle for my clients.
My Story
I chose Glen Iris deliberately. I've never looked back.
When I started in real estate, I made a decision that most agents thought was strange: I would sell in one suburb only. Not a cluster of suburbs, not "the inner east" — just Glen Iris.
The logic was simple. Real estate is a local business. The agent who knows every street, every school catchment boundary, every micro-market within a suburb will always outperform the generalist. I wanted to be that agent.
Ten years and 180 sales later, I know Glen Iris in a way that takes years to build and can't be faked. I know which streets command premiums and why. I know which buyers are looking right now and what they'll pay. I know the history of individual properties and what that means for pricing.
That knowledge is what I bring to every appraisal, every campaign, every negotiation. It's the reason my average result is 97.4% of reserve — and the reason my clients come back.
"The best agents aren't the ones who sell everywhere. They're the ones who know one place better than anyone else."
How I Work
The principles I won't compromise on.
One suburb. Always.
I sell exclusively in Glen Iris. Not Malvern, not Hawthorn, not "the inner east". Glen Iris. That focus is the foundation of everything — it’s why I know things other agents don’t.
Honest advice, always.
I won’t inflate an appraisal to win your listing. I won’t tell you what you want to hear if it’s not what the data says. Honest advice is the only kind that actually helps.
Data-led, not gut-led.
Every price recommendation, every campaign strategy, every negotiation position is grounded in evidence. I publish the data publicly every month — you can see exactly how I think.
Long-term relationships.
Many of my clients have sold with me twice. Some have bought and sold. I’m not optimising for the transaction — I’m optimising for the relationship. That’s a different kind of agent.
Career
A decade of doing one thing well.
Started in Glen Iris
Joined a boutique agency with a single focus: sell exclusively in Glen Iris. Most agents spread across suburbs. I chose depth over breadth from day one.
First 50 sales
Reached 50 Glen Iris sales — every one of them in the same suburb. The pattern was clear: local knowledge compounds. Buyers and vendors started seeking me out specifically.
Launched the Market Update
Started publishing the monthly Glen Iris Market Update. The idea was simple: share the same data I give my vendors with anyone who wants it. It now reaches over 2,000 subscribers.
Went independent
Established my own practice. The same focus, the same suburb — but with the freedom to work exactly the way I believe is right for clients.
180+ Glen Iris sales
Passed 180 sales in Glen Iris. Every single one in the same 3146 postcode. The depth of knowledge that comes from that focus is something no generalist can replicate.
Why Glen Iris
I live here too. That's not incidental.
I'm not just a Glen Iris agent — I'm a Glen Iris resident. I walk the same streets, use the same cafes on Burke Road, run along Gardiners Creek. I know this suburb from the inside, not just from the data.
That lived experience shapes how I talk about Glen Iris to buyers. I'm not reciting suburb statistics — I'm describing a place I genuinely love. Buyers feel that difference.
Client Stories
What my clients say.
"She told us our home was worth less than we hoped — and then sold it for more than we expected. That honesty at the start is what made us trust everything that followed."
"I’ve bought and sold in Glen Iris twice with her. The second time, I didn’t even consider anyone else. The local knowledge is genuinely unmatched."
Ready to talk about your home?
A free, no-obligation appraisal. Honest advice. A clear strategy. That's what every conversation starts with.